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The Lego Group is planning to invest as much as $400 million across three years in order to “accelerate sustainability and social responsibility initiatives.”
The company’s plans, announced Tuesday, are wide-ranging and cover a number of areas. Among other things, the toy-making giant said it would look to phase out single-use plastic bags in its products by 2025, with a trial of recyclable paper bags taking place next year.
In addition, the cash will be used to develop more sustainable bricks and packaging, with the family-owned firm looking to increase its use of so-called “bio bricks” made from materials like sugar cane. Research into the development of sustainable plastics made from renewable and recycled sources will also continue.