Trendline: Packaging

Read the full story at Food Dive.

Food and drink packaging is just as important as what’s inside.

Packaging serves as a way to keep food fresh and protected from the time it was made until it’s enjoyed by the consumer. It provides the all-important first impression of a product and what sets it apart from competitors. It provides the first opportunity a manufacturer has to tell the consumer about the product, what it looks like, how it’s used, what’s in it and how healthy it is.

But most importantly nowadays, packaging is a way that manufacturers can show their views on sustainability.  And that is becoming one of the most important qualifiers to consumers right now. According to research from Trivium Packaging in a partnership with Boston Consulting Group, more than two out of three consumers said environmentally friendly, recyclable packaging was important to them. Almost three in four said they would pay more for sustainable packaging.

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