Building a solid freight sustainability strategy requires support and buy-in throughout your organization. But how do you engage your colleagues and your C-Suite so that they see the value of investing in more efficient freight? In this webinar, participants heard from two SmartWay Shipper Partners who successfully integrated freight sustainability and SmartWay into their corporate priorities. We also heard about SmartWay resources that can help educate partners’ colleagues and leadership teams.
Key discussion topics included:
- Operationalizing freight efficiency and the ideal process
- Building a case cross-departmentally
- Optimizing your organization’s freight sustainability program strategy