Read the full story in Manufacturing Today.
Approximately 67 % of digitally active Indians are environment friendly and claim to prefer eco-friendly products – including food and beverages, claimed a survey by The Euromonitor International. The current times has only brought about an increased awareness amongst consumers to evaluate the health and environmental impact of their purchases.
Strong demand for convenient, healthier foods and beverages – produced and packaged in the most environmentally friendly way possible – is placing critical importance on sustainability at every stage of the value chain. Existing resources like land and water which are critical for agriculture are facing an increased pressure, warranting a need for the food industry to move towards more energy efficient operations.