Business as A Force for Good: Unpacking Social Sustainability

Read the full story at Mudita Magazine.

In a world where so much is uncertain and the dynamics of the global economy are evolving so rapidly, many businesses today are facing a critical junction regarding their purpose and role in society. This is with good reason, as corporations and businesses have historically been driven by profitability, and sometimes on achieving financial gain/returns at the cost of society, the Earth, and humanity.

Over the last couple of years, many things have changed in the business world where businesses today have or are in the process of shifting how they think about their stakeholders. Affirming this sense of change, in 2019, the Business Roundtable released a statement officially redefining the purpose of corporations to serve not only investors, but also their workers and community. Sustainability and corporate social responsibility are no longer trends in business, but are now viewed as legitimate strategies that all businesses can use to address risk and create opportunities. As they strive for positive impacts on all stakeholders rather than simply fulfilling financial responsibilities, business is truly becoming a force for good. There is huge room for change, and with change comes improvement.

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