Read the full story at OpenIDEO.
The Beyond the Bag Initiative, launched by the Consortium to Reinvent the Retail Bag, is calling on Innovators, suppliers, designers, and problem-solvers to join our Beyond the Bag Challenge and reinvent the timeless experience of getting goods home. To begin, participants are encouraged to read our retail bag report, “A New Way Home” to learn more about the problem today, how we got here, and what opportunities for design interventions exist tomorrow.