Read the full story at Muse.
McDonald’s believes endangered birds and bees in Scandinavia deserve a break today.
Last year, the marketer and agency Nord DDB created a buzz in Sweden with fully functioning beehives shaped like Mickey D’s restaurants.
Now, they’re placing 1,400 hardwood Happy Meal-replica nest boxes around forests in Finland, where 33 percent of bird species are at risk. The units are designed to shelter our feathered friends from predators. (No cracks about McNuggets, people!)
