Carbon footprinting and pricing under climate concerns

Read the full story from the American Marketing Association.

Marketers can lead how their companies can use the cost and demand effects of reducing the carbon footprint of their products to determine the profit-maximizing design.

Associated journal article: Marco Bertini, Stefan Buehler, Daniel Halbheer, Donald R. Lehmann. Carbon Footprinting and Pricing Under Climate ConcernsJournal of Marketing, 2020; 002224292093293 DOI: 10.1177/0022242920932930

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