Read the full story at TechCrunch.
Replenysh has been kicking since 2016, but up til now, the Orange County, California startup hasn’t done much press. That changes today, as the company announces that it has raised a $2 million seed round with the fairly lofty goal of transforming recycling in the U.S.
A press release outlining Replenysh’s plans offers up plenty of information about what’s wrong with recycling here in the States. Among some of the key figures are the fact that it can be up to 3x more expensive to recycle a ton of material rather than simply dropping it off in a landfill. Outside of the positive press around sustainability and the rare instance of corporate altruism, that’s a rather large fiscal penalty for doing the right thing.
For its part, the Replenysh team says it’s “building this new digital supply chain.” What that means in less buzzwordy terms is that the company is working to provide software solutions designed to benefit both those selling recycled goods and companies looking to acquire the materials. That latter bit is hotter market than you’re likely aware, as big corporations have set commitments to adopt recycled materials as part of larger pledges for sustainability.