How to bring con­ser­va­tion mes­saging into wild­life-based tour­ism

Read the full story from the University of Helsinki.

A new study from the University of Helsinki suggests that wildlife-based tourism operators should be key partners in educating and inspiring tourists to take informed conservation action. The study introduces a toolbox of ideas for improving wildlife-based tourism operations.

Associated journal article:  Álvaro Fernández‐Llamazares, Sara Fraixedas, Aina Brias‐Guinart, Julien Terraube. “Principles for including conservation messaging in wildlife‐based tourism.” People & Nature 30 June 2020, DOI: 10.1002/pan3.10114.

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