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When it comes to industries that contribute to environmental degradation, fashion ranks among the worst offenders. Fast fashion, the quick production of new styles for consumer purchase, has disrupted seasonal cycles and created a culture of consumption that has accelerated wastefulness.
But consumer trends indicate fast fashion may be in jeopardy. According to Forrester Research in 2018, seven in 10 Millennials and 52% of all online U.S. adults “consider company values when making a purchase.” These statistics do not bode well for businesses that do not consider the impact they have on the world.
Allbirds, a sneaker company, has consistently operated with sustainability since its founding. The company’s shoes are made from wool, tree fibers, sugarcane, recycled plastic bottles, and caster bean oil. The shoe boxes are made from 90% recycled cardboard.