Cities Are On the Frontlines in the War on Waste

Read the full story at Waste360.

Earlier this month, Rubicon® announced the launch of our company’s first Environmental, Social, and Governance (ESG) Report. If you have yet to download the report I encourage you to do so now to read more about what Rubicon is doing to transform the entire category of waste and recycling.

By 2025, the world’s urban areas will be producing 2.2 billion tons of waste per year. By 2050, nearly 70% of the world’s residents will live in urban areas. Our waste challenge is increasingly an urban challenge, meaning that we can have the greatest chance to create lasting, positive change by working with our partners in city government to end waste, in all of its forms.

This all means that we will see major demands on infrastructure, not to mention the natural environment, in the coming years. Cities need more efficient and circular practices to meet these demands—and we are ready to put our technology into action to help meet these challenges. That begins with our work outfitting the cities of the future with sanitation and recycling systems that are responsive, in real-time, and enabled with smart technologies that help to drive proactive government service.

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