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Chipotle launched Chipotle Virtual Farmers Market Tuesday with Shopify, which will help farmers in the company’s supply chain create individualized online marketplaces to sell meat, dairy and grains directly to consumers, according to a company release. The program is designed to give suppliers access to new revenue as they weather decreased demand exacerbated by the novel coronavirus pandemic.
Chipotle will assist with the design and development of each supplier’s website and cover hosting fees on Shopify for two years.
Four Chipotle suppliers will sell products through their individual digital storefronts to launch the program. Consumers can buy from Niman Ranch, which supplies the chain with pork and steak; Petaluma Creamery, which supplies Monterey shredded cheese; McKaskle Family Farm, which supplies organic white and brown rice; and Meister Cheese, which also supplies Monterey Jack Cheese. These marketplaces can be accessed via farmersmarket.chipotle.com and the suppliers’ direct websites.