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Just before the coronavirus clampdown, NYU’s Stern Center for Sustainable Business hosted its third annual practice forum. Once again, the forum’s focus was the Return on Sustainability Investment (ROSI) framework. Judging by the increased turnout (more than twice as many attended as last year), there’s significant interest in alternative approaches to justifying sustainability investments.
The ROSI approach is a five-step process to identify and translate the qualitative business benefits of planned sustainability efforts into dollars and cents. It’s not the intent here to dig into the process itself; you can find a detailed description of it and a few case studies here. What’s important is the philosophy behind ROSI, that qualitative business benefits which often can seem squishy at first glance can be clearly enumerated and monetized.