20 years later, revisiting an old manifesto

Read the full story in GreenBiz.

Exactly 20 years ago, in late December 1999, I put pen to paper at a friend’s house in East London and began to write a personal manifesto for the new millennium.

The resulting document, “Sustainability is Dead — Long Live Sustainability” (PDF), had a short, modestly viral life. It was emailed around the internet, released by my book publishers as a standalone tract, condensed into a magazine article, included in university courses and ultimately anthologized in Marco Keiner’s “The Future of Sustainability” (Springer, 2006).

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