Read the full story in Vogue.
It’s officially puffer season. New York got its first major snowstorm yesterday, following a weekend of Midwest blizzards (and frustrating holiday flight delays). If you’re committed to shopping sustainably, though, puffer coats are a bit of a conundrum: Traditional goose down often entails animal cruelty (the birds may be plucked alive, or killed exclusively for their feathers), while vegan fill alternatives are typically made of a petroleum-based synthetic, like polyester, which won’t biodegrade and sheds microplastics. Neither option is ideal, so what’s a conscious—and cold—shopper to do?
Today, Pangaia, the science-forward basics line that launched last year, is addressing that gray area with its latest release: FLWRDWN, a capsule of puffers filled with natural wildflowers. It’s the rare sustainable solution that’s neither cruel to animals nor to the planet; in addition to being ultrawarm, fluffy, and hypoallergenic, the “flower down” is 100% biodegradable.