Kroger to launch in-store produce farms

Read the full story at Grocery Dive.

Kroger will bring miniature hydroponic produce farms to its stores this month, according to a company release. The produce farms, built and maintained by Infarm, will launch at two of Kroger’s QFC locations in Bellevue and Kirkland, Washington, with plans for 13 more locations by March 2020, according to Bloomberg.

Infarm will use hydroponic technology to grow produce on-site at the QFC stores, removing the need for transportation and storage of parsley, cilantro and other greens.​ Retailers pay Infarm a service fee for the produce itself as well as planting and preparing it for sale, Bloomberg reported

Kroger says its in-store farms with Infarm will produce a more eco-friendly product and the freshest seasonal produce. Suzy Monford, Kroger’s vice president of fresh, told Bloomberg that the greens will only need attention from associates once or twice a week and will not sell for more than Kroger’s existing private label organic produce.

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