Loop could be the major packaging shift we’ve been waiting for

Read the full story from Mother Nature Network.

It’s now well-known that the packaging for our food and personal products is an unsustainable, garbage-producing mess. Even stuff that’s recyclable mostly isn’t — especially plastics. In all the years we’ve been diligently recycling, the truth is we haven’t gotten very far. Just 9 percent of plastic was recycled, 16 percent of it was burned, and 75 percent was sent to landfills in 2015, according to the Environmental Protection Agency.

Looking at these numbers, it’s easy to see why our oceans, and the animals that live there, are choked with plastics, and our beaches are strewn with the stuff. Clearly the “recycle more” mantra has failed and we need another solution to packaging. Even the experts agree: “While recycling is critically important, it’s not going to solve the waste problem,” according to Tom Szaky, the CEO of TerraCycle, a company that has worked on issues around packaging and recycling for over a decade.

Enter Loop, a program with a mission to “eliminate the idea of waste,” says Szaky. Loop addresses the first part of the mantra “reduce, reuse, recycle” by creating returnable, reusable packaging for common consumer items.

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