Is sustainability scalable for beauty brands?

Read the full story in Glossy.

According to market research firm Euromonitor International, global consumer demand for plastics exceeded 2.2 trillion units in 2018, and the beauty industry specifically accounted for nearly 153 billion units of that larger pie. What’s even more telling is that 40% of those products were packaged with single-use plastic, meaning that it was unable to be recycled and ultimately ended up in a landfill. While beauty giants like L’Occitane, L’Oréal Group and Unilever are responding to the environmental problem with vigor, the questions around sustainable alternatives remains.

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