Going green? Not so easy for mainstream brands

Read the full story from San Diego State University.

Recent research shows that when mainstream brands advertise using visual cues suggesting the product is environmentally friendly or ‘green’ consumers may actually evaluate the product as being less effective and switch to a more niche green brand.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.