Can climate change be made simple enough to solve?

Read the full story at GreenBiz.

I’ve been fascinated and more than a little perplexed by a statistic from Suzanne Shelton, whose well-regarded marketing firm has helped shape the agenda for companies speaking up on sustainability issues.

At our recent Circularity 19 conference, Shelton shared her firm’s research showing that Americans are more concerned about plastic waste than about climate change. (The research originally was published in March, although Shelton’s terrific presentation on the closing day of Circularity helped dig it out of the pile of mind-numbing reports that regularly cross our in-boxes.)

The research was based on a survey of 1,013 Americans, who were first asked which environmental issues they’d been hearing about the most — from news, social media, family and friends. Plastics and climate change roughly were tied: 57 percent of respondents said they were aware of the problem of plastics in the ocean while 59 percent said were aware of climate change. (The survey’s margin of error was 3.1 percent.)

Awareness was one thing; concern another. 

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