Cereal company expands its beer brewing initiative to help fight food waste

Read the full story at Planet Ark.

Last year, the cereal giant Kellogg’s began turning its unused Corn Flakes into a popular beer, the “Throwaway IPA”, created in partnership with Seven Bro7hers Brewery in northern England.

Earlier this month, the company went even further by doing the same thing with two of its other famous cereals. When the rice-based flakes used to make Coco Pops or Rice Krispies did not meet the strict standards required before entering supermarkets, they would usually end up in landfill. Now, the overcooked, discoloured, or slightly imperfect grains go into brewing the new “Sling-It Stout” and “Cast-Off Pale Ale”.

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