Read the full story at GreenBiz.
Today, water stewardship is primarily risk-focused and not tied to business strategy (business growth, brand value, etc.) Stewardship also manifests itself in collective action and conservation programs via corporate partnerships with NGOs. These tactics in themselves create value and positive impact, however, they are not enough to compel significant corporate investment of resources. Corporate resources are typically committed to those initiatives that build brand value, drive revenue and reduce operating costs. Stewardship can reduce costs through improved social license to operate and improved business continuity but many plans today leave out potential value creation from innovation, new products and services and brand value (brands with purpose).