Why Food Reformers Have Mixed Feelings About Eco-Labels

Read the full story at NPR.

Take a walk through the grocery store; the packages are talking to you, proclaiming their moral virtue, appealing to your ideals: organic, cage-free, fair trade.

When I dug into the world of eco-labels recently, I was surprised to find that some of the people who know these labels best are ambivalent about them.

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