Nike is launching a guide to sustainability for brands–get it here

Read the full story in Fast Company.

It’s become abundantly clear that the planet is on the brink of disaster, with global warming and plastic pollutionthreatening life on Earth. To avert the worst consequences, every industry needs to become radically more sustainable. Many fashion designers, like Needham, believe that one solution to the problem is to focus on circularity, which involves creating products that can be recycled indefinitely. But to get to a place where the entire fashion sector is able to make circular clothes and shoes, companies need to collaborate to come up with solutions to big problems, like inventing new materials and recycling equipment.

To that end, Nike recently partnered with Central Saint Martins to create a manual for designers that lays out the principles of circular design, along with case studies from companies that have done groundbreaking work on these fronts. Some of these examples come from Nike itself, but many come from other brands, including Patagonia, Outerknown, For Days, and Eileen Fisher.

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