Key Findings of Upper Midwest Focus Groups Report

Download the document.

In March and April of 2019, ELPC retained Ann Selzer to conduct twelve focus groups with Trump voters in Schaumburg, Illinois; West Des Moines, Iowa; and Canton, Michigan. This study was designed to understand views toward environmental issues generally and clean energy, water quality, and climate change specifically two years into the Trump administration.

This is a summary report of key findings from these focus groups. The report is divided into three sections. The overview presents highlights of the narrative description and strategic sections of the report. The discussion section is mostly descriptive, summarizing the 12 conversations and showcasing key findings. The final section lays out strategic ideas that align with the findings—ideas to facilitate more effective communication with Trump voters on environmental issues.

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