Arnold Schwarzenegger: Want to act on climate? Shift the message

Read the full story at GreenBiz.

Sitting across from action star and former California Gov. Arnold Schwarzenegger was a little surreal. I had just walked past the life-sized Schwarzenegger wax statue kept at the entrance to his office at the University of Southern California, which passers-by all stop to photograph. And in many ways, the statue says it all: This man knows how to market and message anything.

That’s exactly what my cohosts and I wanted to learn more about in our interview for the podcast Political Climate, specifically when it comes to climate and energy issues.

Schwarzenegger is a standout politician in his ability to message fraught and often politically divisive topics. As a Republican in the largely Democratic state of California, he was able to work across the aisle to implement ambitious and leading environmental policies, including California’s landmark climate bill AB32, the California Global Warming Solutions Act of 2006.

The governor also helped defeat a ballot initiative that sought to suspend AB32, which is how the former governor says he learned how to communicate about climate issues.

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