Glitter Is Litter Campaign Hits Class of ’19

Read the full story at Bloomberg.

Glitter has become a social media sensation, driven by the ante-upping culture of picture-sharing websites such as Instagram and Pinterest. About 10,000 tons are produced each year, according to U.K.-based glitter maker Ronald Britton Ltd. Used in ever-more creative ways, the shimmering plastic sprinkles bring an extra luster to photos, crafts, cosmetics and even car paint. Many posers go for impact with glitter-coated beards, tongues or other body parts.

But here’s the rub: All that glitter is not good. As soon as it lands on the ground, it’s just litter, contributing to a growing plastics-pollution crisis that threatens the health of the world’s wildlife and oceans.

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