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Which phrase does a better job of grabbing people’s attention: “global warming” or “climate change”? According to recent neuroscience research, the answer is neither.
If you want to get people to care, try “climate crisis,” suggests new research from an advertising consulting agency in New York. That phrase got a 60 percent greater emotional response from listeners than our old pal climate change. (It must be music to the ears of Al Gore, who uses the phrase in just about every other tweet.)
