UM Research Connects Big Data Marketing Tools, Land Conservation

Read the full story from the University of Montana.

The same data used by digital marketers to sell products can also help inspire conservation behaviors, according to new research from the University of Montana.

In a recent study, “Microtargeting for Conservation,” published in Conservation Biology, UM faculty in the W.A. Franke College of Forestry and Conversation demonstrate how conservation programs can benefit from tools and analyses generally reserved for businesses and political campaigns.

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