Playing for keeps: Is designing emotional durability the key to a circular economy?

Read the full story at GreenBiz.

Consumerism in a more circular system will require a shift from consumption to conscious use, keeping products at their highest and best state through repair, refurbishment, upgrade and reuse. The challenge? Actually getting people to value existing things over new ones, then to take the steps necessary to keep them in usable condition.

One piece of this equation is the physical durability of an item: Is it built to last or planned for obsolescence? Is it cheaper to fix than buying new? Can it be refurbished at all? (And is it even legal to do so?)

There’s also a less tangible, personal side to our relationship with things. It’s called “emotional durability.”

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