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Calvin Klein underwear products will now feature detailed instructions on how to recycle its packaging, according to a press release emailed to Retail Dive.
PVH Corp., the parent company of Calvin Klein, is partnering with How2Recycle, a company that focuses on standardizing labels for the purposes of recycling. PVH Corp. owns other apparel brands including Tommy Hilfiger, Van Heusen and IZOD.
“PVH is blazing the trail by being the first company in the apparel space to commit to featuring accurate, consistent recycling labels on their packaging,” said Caroline Cox, project manager at How2Recycle, in a statement.