Let’s do launch: 3 startups leading in circular economy innovation

Read the full story at GreenBiz.

A circular solution is only as good as its implementation, and customer engagement is a tough nut to crack. I’m writing this week from the LAUNCH Circular Forum in Bentonville, Arkansas, having spent the week with nine innovators tackling this issue head-on, focusing on engaging customers and unlocking new business models for a circular society. Despite the fairly universal challenge of changing human behavior, I’m left feeling encouraged and heartened by their progress.

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