App connects diners with otherwise unsellable food

Read the full story in Restaurant Dive.

A U.K. sushi restaurant sold more than 140 meals in November that would otherwise go to waste through a rescue app called Too Good To Go, according to the Norwich Evening News. The restaurant says the number of rescue sales increases every month.

The free app lets users scan nearby restaurants for categories of food rather than specific dishes, all available at steep discounts of $2.60 to $5.30, reported Business Insider in 2016. Restaurants have full control over their listings and can schedule pick-up times for customers to retrieve their orders — at the end of lunch or dinner shifts, for instance.

Too Good To Go has been downloaded more than 3 million times since its 2016 launch and is now available in seven languages and countries, including Denmark, Germany and the Netherlands. As of late last year, it has diverted 2.6 million meals from a landfill, the company told Rabobank.

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