The Language of Climate and Clean Energy

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The following is a meta-analysis of US public opinion research data of the top messages for communicating support for clean energy and climate action to American voters. This summary is based on national, regional and statewide surveys conducted over the last decade, with emphasis on the most recent research. Most of the research was carried out by a bi-partisan research team: Democratic polling firm Fairbank, Maslin, Maullin, Metz & Associates and Republican polling firm Public Opinion Strategies. We also consulted publicly available data through the Roper Center for Public Opinion Research and other data colleagues have generously made available. We found few exceptions to the guidelines presented, although we note that it is always prudent to test language and messages to ensure their effectiveness in a specific state or local area prior to investing in public communications.

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