Read the full story in GreenBiz.
Climate advocates have struggled to persuade half of the U.S. public of the need to do more to slow the pace of global warming.
But even as climate scientists are sounding louder alarms about the urgency of the situation, they disagree among themselves about how to proceed.
As political scientists who study the politics of climate change, we wanted to find out how to get more people to take the risks of global warming seriously. So we designed an experiment.