Transforming Business for a Sustainable Economy: How next practices in sustainability can unlock opportunity

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Companies can accrue significant business benefits by making giant leaps toward sustainability—what we call “next practices.” Leading companies will envision their future in a truly sustainable economy and craft an objective to fit that vision. They will make “sustainable” irresistible for consumers and perform on-the-ground work to achieve system changes at scale. In addition, leaders will use advanced technology to intensify their sustainability efforts, redefine what value creation means for their enterprise and reinvent their core business, if necessary—all while trying to avoid common pitfalls.

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