FOCUS-Unilever confronts the ‘chairdrobe’ as consumers rethink laundry

Read the full story from Reuters.

For decades, Unilever and Procter & Gamble, the industry leader that created the best-selling brand, Tide, have pitched new and improved laundry detergents and fabric softeners, primarily to women using washing machines.

But millennials are less loyal to traditional brands and have new demands, including that products save time and be environmentally sustainable.

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