It’s time to level with people about climate change

Read the full story in GreenBiz.

More companies are taking steps to reduce their impact on the environment. Earlier this year, Ceres released an excellent comprehensive view of which companies are taking what actions (and what more needs to be done). The upside is that 64 percent of the 600 largest U.S. companies have commitments in place to reduce greenhouse gas emissions.

As I’ve noted here before, many companies actually have concrete, science-based targets for reductions in waste and energy and water use — so much so that companies all sound the same when they talk about their goals. I’ve urged corporations to set the appropriate targets but to hone in on one environmental or social issue they can own — that they can be known for and solve. It’s what consumers want companies to do, and being known for leading on an issue is fully leverage-able from a brand-building standpoint.

But I think it’s time to go further.

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