‘Recyclable’ is a word, not a promise — most plastic goes to landfills

Read the full story in the San Francisco Chronicle.

It seems like every week, a corporation maligned for its role in the plastic pollution crisis comes out with some new recycling pledge, accompanied by fanfare and applause. Just last month, Starbucks announced that it will be phasing out plastic straws in favor of “recyclable” plastic lids (containing more plastic than the old straw-and-lid combo did). Earlier this year, Pepsi pledged to make its packaging 100 percent recyclable by 2025, and Unilever committed to making its packaging 100 percent recyclable, reusable or compostable. Sounds like a step in the right direction — right?

No. These announcements may sound great, but they look painfully naive in the face of the growing storm that is the global plastic recycling market. At the same time that the news is filled with these flashy industry recycling pledges, we are getting an increasingly frantic story from across the country and the world that our plastic simply isn’t getting recycled.

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