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France has announced a plan to discount goods that have recycled plastic packaging, such as recycled bottles, according to Reuters. Those items could cost up to 10% less than products with packaging made from virgin resins.
The government also intends to increase landfill taxes while reducing the tax on recycling operations in addition to implementing a plastic bottle deposit program. Major recyclers Veolia and Suez have reportedly favored such steps in the past.
The actions will be implemented over the next few years, although the timeline is vague, and they are in line with the Circular Economy Roadmap that France released in April. The document contains 50 goals including using 100% recycled plastics across the country by 2025, reducing resource consumption 50% by 2025 and increasing extended producer responsibility.