Can behavioral economics finally get Americans to stop commuting by SOV?

Read the full story in GreenBiz.

Despite the high expense of single-occupant vehicle (SOV) commuting for individuals and employers, and the environmental harm it causes, people rarely think about the broader impacts of their commutes, nor the benefits of available alternatives. Behavioral economics is a powerful framework for designing strategies that encourage mobility behavior change — and this is something Rocky Mountain Institute’s mobility team has been focused on in order to move us more quickly toward a new, shared, electric and autonomous mobility paradigm that benefits people and our planet. Behavioral economics (BE) is the application of psychology principles and insights to economic decision making.

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