This startup can make avocados last twice as long before going bad

Read the full story in the Chicago Tribune.

The new avocados rolling out to Costco stores in the Midwest this week don’t look like the future of fresh produce. But they’re quietly testing technology that could more than double the shelf life of vegetables and fruits.

That technology, developed by California startup Apeel Sciences, consists of an invisible, plant-based film that reinforces the avocados’ own skin. The company hopes to expand to stores nationwide – as well as to a range of other produce, from nectarines to asparagus.

Experts say the product, which has quadrupled shelf life in a lab setting, has the potential to make foods less perishable – with huge boons for consumers, the environment and the food industry.

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