Corona Campaign Addresses Issue of Marine Plastic Pollution

Read the full story at Waste360.

Corona, a brand of AB InBev, took the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day (June 8). Roughly 8 million metric tons of plastic waste are dumped into the ocean each year, and to raise awareness of this fact, the brand inserted plastic into other places it doesn’t belong. Corona twisted its own campaign tagline and imagery to show the unfortunate fate of paradise plagued by plastic pollution. Additionally, Corona and Parley unveiled a limited-edition Hawaiian shirt design that incorporated plastic pollution imagery into the pattern. Last month, the partnership changed the name of the “Corona Bali Pro” World Surf League event to “Corona Bali Pro-tected” to make the point that even the most remote and aspirational paradises around the world are suffering.


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