How big brands are trying to pull off a recycling revolution

Read the full story at CNN Money.

The country’s biggest companies are promising a recycling revolution.

Coca-Cola (KO) said in January that by 2030, it will collect and recycle one bottle or can for each one it sells. Dunkin’ Donuts (DNKN) said it will try to stop using foam cups by 2020. Several others, including McDonald’s (MCD) and Procter & Gamble (PG), have made their own ambitious commitments to use sustainable packaging.

But even the most sweeping efforts won’t do much good without the help of customers, local governments and most importantly, competitors.

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