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Vegan meal-kit company Purple Carrot is rolling out 100% recyclable packaging within the next few weeks. According to a company press release, the new corrugated boxes are made from 95% post-consumer material, utilizing a recycled cellulose paper fiber liner and 100% water-filled ice packs that are drain-safe and environmentally disposable.
To ensure ingredients are fresh when delivered, the company’s packaging will also be optimized by season, transit time and facility location.
“Given the urgency of addressing the significant environmental issues we all face, we encourage other meal kit companies to invest in sustainable packaging solutions to help address this industry-wide issue,” CEO Andy Levitt said in the release.