Can consumers tell when food goes bad?

Read the full post at Produce Retailer.

When two-thirds of consumers don’t know how to pick a ripe peach, it’s not surprising that they also have a hard time telling when fruits and vegetables have passed their prime.

Enter “best before” and “best by” dates on fresh produce.

Designed to make it easier for consumers to judge the freshness, they often are misinterpreted, resulting in perfectly good produce going to landfills and compost.

I know I’ve encountered this issue — at length — from consumer questions in online forums. “Is this still OK to eat?” or a variation comes up so often that I’ve had to mute several of the Facebook food and cooking groups I follow to save myself from engaging in too much online debate.

That confusion, and the result, have led Tesco PLC, one of the largest grocers in the United Kingdom, to remove “best before” verbiage from its packaged fresh produce.

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