Hilton Sets Lofty, Sustainable Tourism Goals: Will It Matter?

Read the full story at Skift.

For at least the past two decades, the travel industry has attempted to come up with various ways to encourage travelers to get into the habit of being more eco-friendly.

But, as a recent sustainable tourism roundtable demonstrated, it’s still a major challenge, especially in the hotel space.

New consumer research from Hilton, however, may further the industry’s efforts to promote more sustainable tourism.

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