Read the full story at Quartz.
Every Google search comes at a cost to the planet. In processing 3.5 billion searches a day, the world’s most popular website accounts for about 40% of the internet’s carbon footprint.
Despite the notion that the internet is a “cloud,” it actually relies on millions of physical servers in data centers around the world, which are connected with miles of undersea cables, switches, and routers, all requiring a lot of energy to run. Much of that energy comes from power sources that emit carbon dioxide into the air as they burn fossil fuels; one study from 2015 suggests internet activity results in as much CO2 emissions as the global aviation industry.