Solar for renters? This startup is taking on the challenge of ‘split incentives’

Read the full story at GreenBiz.

The mission of Project Drawdown is to encourage innovations and solutions that can help the world draw down atmospheric concentrations of greenhouse gases — either by avoiding emissions or sequestering carbon dioxide already in the atmosphere. The coalition includes researchers, scientists, graduate students, business leaders and others dedicated to this cause. What might these solutions look like?

GreenBiz, in partnership with the Yale Center for Business and the Environment, is publishing a series of Q&As with entrepreneurial Yale alumni and students working on startups and technologies inspired by the Project Drawdown agenda. Here is one of those stories, edited for length and clarity. (Previous installments are here.)

Solar for Renters: The Renter’s PPA is a seed-stage business started by Russell Heller, a junior at Yale College; and Cary Krosinsky, a lecturer at the Yale School of Management and a lecturer and faculty adviser for Yale College on Energy Studies, Climate and Investing.

The venture is pioneering a new business model aimed at advancing rooftop solar within the rental real estate market. Solar for Renters will pilot its first project this summer in New Haven, Connecticut, after which the founders plan to grow the business through an intentional process of learning, iteration and collaboration.

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